Small businesses (<500 employees) represent 99% of U.S. companies, 50% of total sales, 50% of all jobs
Only half of small businesses received at least some of the financing they applied for from large banks in in 2017
Estimated $80-120 billion of unmet demand for small business lines of credit to be satisfied through alternative financing sources
Years of historically low interest rates, meanwhile, whetted investor appetite for alternative sources of yield. Meanwhile, big data and improved analytics made it possible for tech-driven platforms to identify companies in need of capital and make quick decisions.